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The American Academy of Neurology has adopted a 5-year assessment cycle for its sub brands.
The rebranding process to this point was loosely defined and based on historical practices, resulting in lengthy development processes, resource strain, and no measurable gauge of user satisfaction.
We decided to adopt a approach I developed based on Design Thinking principles that helps us with meeting business goals while keeping the end-user at the forefront of every design decision. The remaining slides are of this process at-a-glance.
Stakeholder InterviewsGathering requirements & Creating stakeholder relationship maps
Identifying & Framing
The Design Challenge
Gathering User Emotions&Crafting User Narratives
Crafting
User-Centered Solutions
Ideation Concepting &Prototyping
Testing and Iteration
Refine Designs
During this step we revisited our challenge statement to make sure the designs are still aligned to the user's needs & wants
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